Max Hutton – Brisbane Grammar School
This week I spoke with Max Hutton from Brisbane Grammar school all about Fundraising. Max is quite well known for his expertise in Fundraising and Alumni relations. On this call we discuss everything from which demographic gives the most donations to effective strategies for engaging Alumni and raising over $165,000 from one campaign.
Here’s a few quick points on key areas in the call:
- 00:40 – Staff structure at Brisbane Grammar School
- 2:25 – Recent results from a call campaign
- 4:00 – Which demographic gives the most donations
- 6:05 – Identifying major donors
- 7:22 – What works when asking for donations
- 8:55 – Corporate sponsorship
- 10:20 – Comparison of donations from Parents and Alumni
- 13:16 – Costs analysis for physical mail campaigns
- 15:09 – Social media involvement
- 16:17 – Communication mediums and frequency of sending
- 18:00 – Systems for storing and retrieving data
- 19:20 – Programs for gathering donations
- 20:55 – Best methods and practices
- 23:00 – Capital campaign results
- 24:04 – Comparing donations from Australian’s vs Overseas
- 28:18 – Long Term gains
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